ILLUSTRATION & RETAIL / WORDPRESS
Pig & Pen
An online shop with as much personality as the artwork.
THE BRIEF
A website with
a clear purpose.
Pig & Pen creates hand-drawn calendars, prints and zines inspired by British pub culture and rural life. The brand needed a shop that could showcase and sell its growing range.
01 / THE CHALLENGE
Finding a better way.
The store needed to reflect the warmth of the illustrations, make products easy to browse and remain simple to update as the range grew.
02 / THE APPROACH
Built around real needs.
AFWD designed and built a WordPress and WooCommerce store with image-led product grids, custom brand styling and responsive layouts. The setup brings together products, payments, shipping and stock management.
03 / THE RESULT
A stronger foundation.
A welcoming shopfront that gives the artwork space to shine, with practical tools for adding products and managing everyday sales.
GOOD THINGS START WITH A CONVERSATION
Have something similar in mind?
A new business, a fresh start, or a website that’s ready for more. I’d love to hear what you’re thinking.