The Challenge

Pig & Pen required a website that could:

• Present artwork and products in a clear, engaging way

• Provide a smooth shopping experience across all devices

• Be simple to update and expand over time

• Reflect the warmth and personality of the brand

• Build trust and make purchasing feel easy and secure

The Solution

AFWD designed and developed a custom WordPress website with WooCommerce at its core, combining a clean aesthetic with practical eCommerce features. The layout is deliberately simple and image-led to let the illustrations take centre stage.

Key features include:

• WooCommerce Store Setup: Fully featured eCommerce functionality for managing products, payments, shipping, and stock

• Mobile-Friendly Design: Optimised layouts for phones, tablets, and desktops

• Visual Product Grids: Clean layouts that highlight the artwork and product detail

• Custom Brand Styling: Fonts, colours, and spacing chosen to echo the charm of the illustrations

• SEO Foundations: Structured content, clean URLs, and meta tagging for improved search visibility

• Easy Content Management: Built to allow quick product additions and content updates without technical input

The Result

The finished website is a warm, welcoming space that reflects the unique personality of Pig & Pen. It has helped grow the brand’s online presence, provided a professional shopfront for selling physical products, and made it easier to connect with new customers. The combination of strong visuals and simple usability has made the platform a valuable tool in the brand’s ongoing success.