Build it… then help people find it
Think of your website like a house. First, you need the architect (web designer) to plan it, and the builders (developers) to bring it to life. But even the most beautiful home will sit empty unless someone helps people find it. That’s where the estate agent comes in — and in the world of the web, that’s what SEO does for your website.
SEO (Search Engine Optimisation) is all about helping your website appear in front of the right people at the right time — when they’re searching for what you offer. Without it, your site can end up buried on page 5 of Google where no one’s looking.
AFWD’s SEO services are designed to help small businesses get discovered online, bring in more traffic, and ultimately, convert visitors into customers. Whether you’re just launching or looking to improve your visibility, I’ll help your website work harder and reach further.
What’s Included in AFWD SEO Services
Keyword Research
I’ll identify the key search terms your customers are actually using — not just what sounds right. This helps your site attract relevant, high-intent visitors.
On-Page Optimisation
From page titles and meta descriptions to image alt text and internal linking, I’ll make sure every part of your site is working to support search performance.
Technical SEO
Search engines love fast, well-structured websites. I’ll run a technical audit and fix issues that might be holding your site back, like slow speeds, broken links, or crawl errors.
Content Strategy
I’ll help you create or optimise content that answers searchers’ questions, showcases your expertise, and encourages people to take action.
Local SEO
If you serve a specific area, I’ll optimise your site and listings (like Google Business Profile) to make sure you’re found by local customers in Bristol, South Gloucestershire, and beyond.
Monthly Reporting (Optional)
Track your progress with simple, jargon-free reports that show what’s working and where we can improve.
Why SEO Is So Important
“A website without SEO is like a shop hidden down an alley — no matter how great it is, no one will find it.”
In today’s digital world, people use search engines to find everything — services, products, opening hours, reviews, directions. If your site doesn’t appear when people search, you’re missing opportunities every day.
SEO isn’t a one-time task. It’s an ongoing process of fine-tuning, improving, and adapting to how people search — and how search engines change. Done right, it brings in long-term, cost-effective traffic and builds trust in your brand.
SEO Packages
Whether you’re just starting out or looking to seriously boost your rankings, AFWD offers flexible SEO packages to suit your business goals.
Starter SEO – Perfect for New Sites
Ideal for: Small business owners launching a new website or needing a one-off SEO setup
One-time setup or available as a short-term project
Includes:
Keyword research for up to 5 core pages
On-page SEO setup (titles, meta, headers, alt text)
SEO-friendly URL structure
Sitemap and robots.txt configuration
Basic speed and mobile performance audit
Google Search Console + Analytics setup
From £395 (one-time)
Local SEO Boost – Get Found in Your Area
Ideal for: Businesses targeting customers in specific towns or regions (e.g. Bristol, Avonmouth, Thornbury)
Includes everything in Starter SEO, plus:
Google Business Profile setup or optimisation
Local keyword targeting (up to 3 locations)
Structured data for local search
Citation building (directory listings)
Competitor analysis
Basic backlink strategy advice
From £595 (project-based or monthly support from £150/month)
Ongoing SEO – Grow Organically Month by Month
Ideal for: Businesses that want to climb the rankings and stay there
Monthly plan with continuous improvements
Includes:
Full SEO audit & strategy roadmap
Ongoing keyword tracking & optimisation
Blog/article content ideas and SEO guidance
Technical monitoring (crawl errors, broken links, etc.)
Link building outreach
Monthly performance reports and calls
From £350/month (custom quotes for larger sites)
Not Sure What You Need?
All plans can be tailored to fit your business, budget, and timeline. Whether you just need a quick tune-up or want to invest long-term, I’ll make sure you’re not invisible online.
Contact me to discuss your SEO goals and I’ll recommend the right package for you.
