SEO for the way people search today

Help the right customers find and understand your business. I help small businesses in Bristol, South Gloucestershire and beyond improve their websites with practical SEO, useful content and clear local information. The aim is more relevant visits and enquiries, supported by a website people can trust.

Search now includes traditional results, maps and AI-generated answers. My approach brings the essentials together: sound technical foundations, content that answers real customer questions, and evidence of the experience behind your business.

What I can help with

• Search intent and keyword research: understand what customers need, then match your pages to those needs.

• On-page SEO: improve titles, descriptions, headings, internal links and descriptive image text.

• Technical SEO: identify crawl and indexing issues, broken links, slow pages and mobile usability problems.

• Local SEO: improve Google Business Profile information, consistent business details and useful pages for the areas you genuinely serve.

• Content planning: develop service pages, guides and comparisons based on your customers’ questions and your own knowledge.

• Measurement: review search performance, relevant visits and enquiries, with reporting agreed as part of your support.

AEO: answering your customers’ questions

Answer Engine Optimisation (AEO) means making your content useful for people looking for a direct answer. That can include search snippets, voice-led searches and AI answer experiences. I can help turn your expertise into clear explanations, practical comparisons and answers to the questions people ask before getting in touch.

The work starts with accurate information: what you offer, who it is for, how it works and what customers need to know. Clear headings and relevant internal links help visitors explore the detail. AEO builds on good SEO; it is not a separate shortcut to visibility.

E-E-A-T: show the experience behind your business

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a framework Google uses when discussing content quality, not a score or a single ranking factor.

For a small business, this means showing real work, explaining who is responsible for the content and backing claims with evidence. Useful improvements can include original project photographs, detailed case studies, genuine reviews, relevant qualifications and clear contact information. I can help present the evidence you already have and identify gaps without making claims you cannot support.

AI search visibility and GEO

Generative Engine Optimisation (GEO) is another term used for work aimed at visibility in AI-generated answers. For Google’s AI Overviews and AI Mode, the foundations remain the same: accessible pages, helpful content and reliable information. There is no special AI schema or guaranteed route to being cited.

Where appropriate, structured data should describe what visitors can actually see on the page. AI systems choose their own sources, so rankings, citations and inclusion cannot be guaranteed. The scope of any AEO or AI-search work is agreed around your site and goals.

A practical plan, with clear priorities

I’ll review your current site, identify the issues and opportunities that matter most, and recommend a manageable plan. That might be a one-off setup, local SEO support or ongoing improvements. Progress is judged by useful outcomes for your business, not rankings alone.