Project Goals

• Design a professional, user-friendly website

• Implement a logical and intuitive site structure

• Enable fast, secure online bookings for practices needing cover

• Encourage dental nurses to join the team through a clear application process

• Include dynamic personal touches, like a time-sensitive greeting in the header

• Ensure mobile responsiveness and SEO-friendly content layout

  
  

Website Features & Structure

Clear Navigation

We developed a simple but effective site menu, putting emphasis on the “Make a Booking” call-to-action while supporting key informational pages such as FAQ, Work for Us, and Booking Terms. The footer includes essential compliance links like privacy and terms.

Dynamic Welcome Message

To add a human touch, the site greets visitors with a dynamic message based on the time of day (e.g., “Good afternoon from The Dental Agency”), creating a more engaging experience.

Booking Functionality

Practices can easily request cover via a structured booking form that handles:

• Service type selection (Nurse or Receptionist)

• Date & time pickers

• Urgency confirmation

• Invoice and billing data

• Consent to booking terms

All submissions are securely sent to a monitored inbox with a promise of a 2-hour response time during working hours.

Career Applications

Potential dental nurses can apply via a dedicated form that collects:

• Area preferences

• Work availability

• CV upload

• Transport access and more

Informative & Trust-Building Content

We created clear, concise content blocks that explain:

• Who runs the agency and their professional backgrounds

• What nurses can expect when working with The Dental Agency

• Detailed booking terms and expectations

• A comprehensive FAQ to support new clients

Outcome

The final website is clean, professional, and highly functional. It enables practices to book confidently and quickly, while also presenting a strong proposition to potential staff members.

Client Feedback

“We wanted a site that was simple to use but communicated our professionalism and experience—and that’s exactly what Andy delivered. The structure, copy, and overall usability are spot on. We’ve already had several successful bookings and applications through the site!”